GOOD COPY?

Great copy is felt most keenly by its absence.
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Without it, products and services don’t become powerful brands.
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Impressions don’t become leads. Leads don’t become sales.
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And your bottom line wastes away for lack of customers.

I’ve spent the past four years making sure companies “got copy” – powerful, compelling copy that has made my clients good money.

By writing it myself.

By guiding, coaching and mentoring my clients’ marketing teams
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And by training myself in the power of ideas and words.
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It all started in 2016, when I learned the art of the "classy hard sell" at my own ad agency. After studying the greatest copywriters of the past, I became a direct response fundamentalist.

I worked with great companies and smart entrepreneurs, and published newsletters and books (as a ghostwriter) all over Europe.

I've sold everything from Coffee to Real Estate and all the lifestyle products you can imagine.

If you're not happy with the copy you "have" now, don't just watch the competition pass you by.

Let's get to know each other.

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